How To Design A Winning Process

    A Winning Process!


    Discovery: Exploring Trends & Gaining Insight


    Analyzing specific requirements for the project is our first step in creating an active web presence. We examine the project needs from several different vantage points, uncovering the ways people will interact with the virtual tour and overall brand. Great online initiatives come from a thorough understanding of your target market and objectives. It is essential we understand the goals of the site and who your users are. We assemble a complete and accurate picture of your organization, stakeholders, customers, and competitors before starting the creative process.


    This stage involves:

    • Establish Vision & Scope
    • Determining the project and user success factors
    • Assessing the user needs and target usability requirements
    • Strategic & Competitive Analysis
    • High-level planning and information architecture


    Design: Creating an Experience


    Leveraging the insights gained during the requirements analysis stage, we begin developing the structure and layout of the site along with the information architecture. This means taking into account every possibility of every action the user is likely to take and understanding the user’s expectations at every step of the way through that process. In this phase, we make our ideas and turn them into actual digital static prototypes. Sketches become polished compositional for review and client feedback.


    This stage involves:

    • Conducting a task analysis
    • Sitemapping
    • Wireframing
    • Evaluating Usability
    • Creating visual representations (mockups) or interactive representations of the site.
    • Use the evaluation results to create more mockups or improve the prototypes.





    One of our greatest strengths is our ability to translate business and marketing objectives into powerful creative concepts. We approach interactive development as an evolved form of advertising that is capable of providing outstanding levels of entertainment, customer interaction and market influence, thus creating a positive user experience. We work with IT developers to ensure that the user experiences we’ve designed make it to your end users’ screens.


    This stage involves:

    • HTML/CSS/JavaScript/AJAX development
    • CMS Development
    • Search Engine Optimization
    • Slice & Optimize Assets
    • Content Population/Migration
    • Beta-Testing and QA
    • Evaluating functionality through testing, quality assurance, usability testing
    • Using the evaluation results to improve the product




    This is where idea meets platform, meets ongoing evaluation, achieves success.

    At each stage of the project Bird, Cloud will deploy the necessary resources to ensure the project is completed to the highest standards. This includes but is not limited to the following:

    • Testing to ensure the systems work properly
    • Verifying that all systems are designed to specifications
    • Ensuring all creative assets & direction are closely observed
    • Where ambiguity exists in the specs following up with relevant parties to ensure specifications are clear
    • Managing feedback and providing changes are carried out as requested
    • Final comprehensive end to end testing of the site before launch
    • End to end site testing on the production environments


    This stage involves:

    • Server Configuration
    • Hosting and DNS migration
    • Quality Assurance Testing
    • Debugging and Beta-Testing
    • CMS Training
    • Go Live


    Measure & Analyze


    Our process allows our clients to measure more effectively the success of their campaigns; both online and offline.

    Our various media strategies will give you the tools and metrics to analyze and evaluate whether different advertising is working or not.


    This stage involves:

    • Interpret Analytic Data
    • Collect Conversion Data
    • Usability Analysis
    • Compiling user feedback
    • Social Media Integration
    • Digital Display Mangement
    • Search Engine Optimization


    Support: Support & Maintenance


    Bird Cloud will fully support the application through to project completion and beyond. This includes any necessary undertakings to ensure the app works and behaves as outlined in the specifications. Once ready for the production environment we will transfer it to a system that is hosted within the client’s environment. After launch, we work closely with each client to ensure that, and any issues that may arise are dealt with and that any further needs are completed.


    This stage involves:

    • Traffic & Bandwidth Analysis
    • Server-side and Hosting Support
    • Bug tracking Resolution
    • Code & Development Guarantee
    • Evaluate Next Phases


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